Video

Visual content that delivers a powerful message and can be shared by sales teams before calls.

Product videos that speak to customers

Meet Paypod. Retailers are flooded with products to streamline their business. Handling cash in Europe is a challenge since countries like Germany still use it the majority of time to pay. Paypod lives in this world. Being unfamiliar with commercializing a product for end users makes this challenging for a traditional B2B company like CPI. By positioning it as a cashier assistant, we reach viewers in a way that makes sense and shows value. It's brand awareness that speaks to retail audiences.

Creating engaging customer events

Philadelphia Union Contest. As part of the RushOrderTees.com partnership with the Philadelphia Union we were given two player appearances. The Union suggested star forward CJ Sapong, and he did not disappoint. Our first appearance was underwhelming though. In retrospect, having CJ make custom T-shirts on our production floor was not compelling. To capitalize on our growing list of Union fan emails (compiled at on-site activations), this became a contest. The social contest garnered over 160 entries and was voted on by thousands. In the end, two youth soccer teams won the opportunity to “Play Like a Pro” with CJ. This video, shot on the Union practice field, showcases this entertaining and exciting experience for young players.

Printfly Art Show. Printfly is a company fortunate enough to employ an extremely talented staff. The majority of the projects that graphic designers and printers worked on were less than rewarding though. The team was hungry to create and exhibit their own work. I led a group charged with showcasing the collective artistic skills of the company. My team transformed the break room into a gallery where 47 artists shared their work with colleagues and friends. This video, shared on our corporate platforms, demonstrates the organization and dedication of my team. It also highlights the creativity and innovation of the company.

SI Originals. The Sports Illustrated Picture Collection lived in the sub-basement of the Time-Life Building for nearly 50 years. Visiting the archive was special, and only a dozen people or so were fortunate enough to gain access every year. The pitch was to replicate the sensation of opening a decades-old file with our audience. There was no allocated budget. Using a DSLR to capture this moment, I created short videos under the mantle of SI Originals. The videos were posted to social media accounts and the website. Later, the concept was later used to sell a digital advertising campaign for our sales team.