Websites

Company websites drive customers and serve to inform the public. Organizing customer activities, as well as marketing lead generation and brand awareness, directing traffic to a company website ensures an integrated approach to communication for the complete customer lifecycle.

 
CPI website wireframe
 
 

CPI Website

The objective was to create a new website experience for Crane Payment Innovations that was streamlined and more intuitive to help users better find the information they need. The plan also set out to improve search rankings and refresh the user interface. This project, managed by me, incorporated team members from across the business and the world to build a better website that enhances the customer experience and nurtures new sales.

Website Goals

  • Update the customer experience by removing unnecessary clicks/pages and enhancing the retrieval of product info

  • Improve the user experience from one that was primarily product led by adapting to users' need for flexibility

  • Create webpages that improve SEO in our primary markets, plus build niche pages for specific search requirements

  • Strengthen the quality of leads with a considered approach to conversion rate optimization

 
 

Website Results

  • Improved click depth - less pageviews, but users getting to desired content easier

  • Search optimization - reconsidered approach led to increase in organic search traffic for targeted industries

  • Conversion rate optimization - by holistically reevaluating the UX, identified more opportunities to build leads

  • Enhanced user interface - removal of left-side navigation, refreshed icons, and addition of mega menu resulted in more time spent on site

CPI website new
 
 
 
Leifer website homepage
 
Leifer gallery page
 
 

Neil Leifer Website

Over the years, Neil Leifer has gained incredible access to athletes, making indelible images in both the portrait studio and the field. His photo of Muhammad Ali standing victoriously over Sonny Liston is an icon of sports imagery. His website, however, was easily forgotten.

The original site was a decade old by the time Sports Illustrated had purchased his collection and, even worse, the site started failing. It became obvious that a reboot was needed when the site crashed just before the holiday sales rush. In a matter of weeks, I redesigned the entire website, created over 500 pages, and relaunched the site. Matt Mullenweg, the founder of web publishing platform WordPress, called it 'beautiful' and featured it on his blog. Released on deadline to correspond with a new book, the website's traffic (and sales from the site) made it a success.