Collateral

Infographics

Public Transit Payments

Open Payments in transit has arrived, but not everyone is on board.

Contactless taps make navigating public transportation systems simple. Understanding complex payment choices (peak vs. off-peak, zone vs. zone, etc.) is easier when the backend does it for you.

On the other hand, transit agencies are forced to pay interchange fees for low-value transactions.

To underline the important changes that took place in bundling payment processing, the infographic successfully visualized data points and told a compelling story.

Payment Preferences Infographic

The retail industry is flooded with research. This isn't necessarily a bad thing, but it does make identifying what's important more time consuming. Infographics have been a great way to present a lot of information in a different way. Make no mistake, it still tells a story.

The "Payment Preference" graphic (published while promoting one of the largest retail shows of the year), speaks to the need about giving customers a choice at the register. While people increasingly find alternatives to cash, it is a different journey for everyone. As a business, understanding industry trends can help you do your job better. If a reader does their job better because of a piece of content, perhaps we can gain their trust and build a relationship.

California Postcard

The Cal-ITP program is one of the most inventive concepts to emerge in public transit. Rather than continue the same lengthy and pricey RFP process for all agencies, the idea is to streamline it through a marketplace. This is especially important for smaller agencies.

As one of the four vendors selected, it was important to share this capability. Due to the structure of the program, a typical promotional campaign was restricted. All collateral had to be vetted by Cal-ITP. The goal of the postcard was to educate consumers about the process while communicating our capability to deliver open payments.